Battat | Play! Your Way!

Barbara Rosenstein (Vroom Productions) approached me in the late summer of 2024 to continue our collaboration on Battat's toy commercials. I was excited to hear this project would be both a two-parter – created along with another spot to be released this year – and a major step up in terms of production value. It was a pleasure to work wtih Barbara to hone in on the heart and soul of this spot – play – while also taking a disciplined approach to the rhythm and re-frames to ensure the animation – provided by Battat's in-house team – connected seamlessly with the image. This spot also featured minor compositing, with me seamlessly (pun intended!) removing the carpet seams in the first shot of the ad.

At the time of writing, this spot has over 1.4 million views.